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Media campaign to support children with special needs

By Agnieszka Krawczynski
The B.C. Catholic


VANCOUVER (CCN) — A national pro-life organization is launching a new campaign to promote adoption and save the lives of children with special needs.

“Over 97 per cent of women diagnosed with a special-needs child in utero will abort,” said executive director Natalie Sonnen. Most of these children have Down syndrome.

“There are families out there who would love to adopt a child with special needs,” she insisted, so LifeCanada has started a crowdfunding campaign in the hopes of raising enough money to spread that message across the country.

The new media campaign, Options of the Heart, will generate articles, blogs, memes, posters, and videos.

Sonnen said projects such as these are “an area of specialty” for LifeCanada. They have launched several media campaigns in the past, including Adoption in Canada.

That project, set up in 2010, aimed to raise awareness about adoption as an option for parents facing unplanned pregnancies and to connect them to support networks.

“As a consequence of that, we were receiving contacts from individuals about children with special needs available for adoption or people seeking to adopt them,” said project director Anastasia Bowles.

Like Sonnen, she maintained there are Canadian families seeking to adopt children with special needs; she has about half a dozen names on a list.

“They recognize the value of children with special needs,” she said. “Some may already have a child with special needs, and they are aware of the value those children bring to a home. They recognize that they are precious.”

Bowles believes the Options of the Heart campaign will continue to raise the profile of adoption as a “viable, good, and positive loving choice to make.”

LifeCanada is hoping to raise $29,000 to get the project going.

Information about the campaign and how to donate is available at

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